Creating iOS apps begins with clarity about the audience, the app's purpose, and the scenario the initial release must address. A solid discovery phase helps outline the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the base is established, attention turns to UI behavior, performance, and reliability across iPhone variants and iOS updates. Uniform navigation schemes, meticulous state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after release on the App Store.